ITMI TOUR DIRECTOR COURSE

You’ll be living the life of your dreams before you know it!

Not sure if this is the job for you? Take the quiz and find out if the ITMI Tour Director Course is a good fit for you.

CAN YOU RELATE?

  • You’ve spent most of your working life behind a desk?
  • You’ve always dreamed about traveling.
  • You’re nearing retirement or have already retired.
  • You’ve just graduated and can’t imagine being stuck in a cubicle for the next 30 years.
  • Something major has happened in your life and you want to start doing something for YOU.

CHANGING YOUR LIFE IS ONE SIMPLE DECISION AWAY!

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John Doe
Designer

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COMPLETE THE TOUR GUIDE CERTIFICATION COURSE

 The Tour Director Certification Course is ONLY open to ITMI Tour Guide graduates OR ITMI Tour Director graduates looking to upgrade their skills

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CONFIRM YOU PREFERRED TRAINING DATES


COST: $2895

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ITMI'S EXCLUSIVE CAREER COACHING METHOD

With its individualized support and guidance from our mentor instructor team, our course is  unlike any other in the travel industry. The training you receive is personalized to you at your own pace, and features one to one attention to detail.

TOUR DIRECTOR COURSE CURRICULUM

STEP 1: INTRODUCTION

          (Self Study + 1 : 1 Tutoring )

  • 7 Hours of Self-Study
  • 1 Hour of Class Assignments
  • The Role of a Tour Director
  • Industry Standards
  • Connecting with Your Guests
  • Technology & Digital Tools
  • Vendor / Supplier Communication
  • Expectations
  • Admin Duties
  • Best Practices

STEP 2: VIRTUAL RIDE ALONG

          (Self-Study + 1 : 1 Tutoring)

  • 9 Hours of Self-Study
  • 11 Hours of Class Assignments
  • Understanding Trip Documents
  • Mapping, Routing & Timing
  • Briefings, Commentary & Storytelling
  • Meet Your Guests
  • Count the Guests / Count the Luggage
  • International Tours 

STEP 3: PRACTICAL APPLICATION

          (Self-Study + 1 : 1 Tutoring)

  • 20 Hours of Class Assignments
  • Demonstrating Competency to Lead
  • Skills to Work Smarter, Not Harder
  • Using Guest Manifests Effectively
  • Mastering Briefings & Commentary
  • Handling Surprises on Tour
  • “What If” Scenarios
  • International Tour Breifing


STEP 4:  OFF BOARDING

           (Self-Study + 1 : 1 Tutoring)

  • Career Launch Pad
  • Resume & Intro Video
  • ITMI Resource Library
  • ITMI Job Board
  • Next Steps & Coaching Path

TOUR DIRECTOR COURSE TESTIMONIALS

Don’t just take our word for it.

The single biggest takeaway I've discovered throughout this course is just how vast the travel industry is, and the number of ways you can make a career within it. Working as part of MICE staff and filling my schedule working convention/incentive-type events, or similarly, working as a receptive operator full time or between other engagements.

Beth Richardson

It took me a long time, I had such fear and doubts about taking this course…but the instructors teach you through their own experience and I was so inspired by them. It’s so much easier to learn when it comes from people that have been there and share their wisdom

Arsen

The day I read about ITMI and their travel director program, I felt a clear recognition and calling zing through my being. ITMI was the last bit I needed.. to continue on this ever-changing road to becoming a successful Travel Leader. Since graduating, I've landed travel jobs with 2 of the top tour companies! In 2021, I’ll be training and leading Riverboat Tours in Europe!

TOUR DIRECTOR CERTIFIED

ARE YOU READY TO GET STARTED?

BECOME A PART OF THE ITMI COMMUNITY TODAY!

CHANGING YOUR LIFE IS ONE SIMPLE DECISION AWAY!

As a Tour Director, you get to share your passion for travel with guests from around the world. Working as a Tour Director provides a new adventure every single day. You’ll never say you’re bored again!

ITMI TOUR DIRECTOR COURSE - FREQUENTLY ASKED QUESTIONS

We suggest you put aside two weeks for the online self study portion of the Tour Director course. Once you’ve completed the course work, you can register for the LIVE Weekend which puts all of your new knowledge into practice.

 

It is an exciting time to be part of the travel industry. 

The desire for travel is at an all time high, with expected increases in spending across all types of travel. Tour Directors are in extremely high demand with many of our graduates finding work BEFORE they have even finished the course. 

ITMI is the premier training institute for Tour Guides and Tour Directors  and our graduates are highly sought after by all the major tour operators. 

Great question!

Each Tour Operator compensates their Tour Directors slightly differently. Some Tour Directors work as hourly employees. Some are indpendent contractors and are paid a daily rate. 

In addition to your base pay, you will generally receive a per diem amount to cover your costs; you may receive commissions on the sale of additional services and it is the industry standard to receive gratuities from your guests for a job well done.

The overall breakdown of compensation will vary from company to company, but generally speaking, you can cover the entire cost of your Tour Guide AND Tour Director Certification courses with a 2-week tour. Generally speaking, the overall compensation for that one tour, conservatively ranges from $4000 – $6000+. You set your own schedule, but most Tour Directors work between 60 to 120 days per year, while some choose to work more.

As if that wasn’t enough, your travel and accommodation is covered along with optional tours that could even include luxury train journeys, cruises or helicopter rides.

ITMI not only trains you how to be a travel professional, we provide you with the training and insight to land a job quickly. 

Once you finish the Tour Guide Certification Course, you grant you access FREE OF CHARGE, to the Career Launchpad program. We also review your resumes before you submit them.

As a bonus, you will receive our list of 75 Tour Operators with links to their career pages.

The ITMI brand is recognized throughout the world.

Over three decades ago, ITMI was the first organization to revolutionize how tour directors and tour guides were interviewed for jobs by tour companies at the ITMI Annual Symposium.

In 2021, ITMI partnered with NTA (National Tour Association) to create the ITMI Symposium/NTA Travel Exchange.

This is the industry’s largest gathering of tour directors, tour guides, tour operators, DMO’s, suppliers and industry leaders. You will reap the benefits of growing your portfolio by expanding your network, and destination knowledge, exploring specialized tours, educating yourself on industry trends, starting your own company, and finding both domestic and international job opportunities with key players in Travel and Tourism.

ITMI hosts a ‘Tour Guiding Jobs’ website, updated daily with dozens of jobs from all over the world. You will be sent a weekly email highlighting those opportunities. 

The website will help you discover thousands of exciting jobs with companies looking for professional tour guides, tour directors, tour leaders, travel directors, tour managers, travel leaders, adventure guides, tour escorts, cruise directors, lecturers, experience hosts and more.

Download the TourTrack App  to receive instant job notifications and organize all your tour communication in one convenient place.

No. A large percentage of our students have already been tour directors or guides. They have come to ITMI to increase their job opportunities, become more professional, learn new tips and tricks, learn how to become a better storyteller, work on their confidence and leadership, and join the join the largest international community of travel professionals in the world.

Since ITMI began, tour companies have been hiring ITMI graduates because they have invested in themselves to be professionally trained, mentored and supported in their future growth and success. We are proud to say that many companies exclusively hire ITMI graduates.

The question you need to ask is really “Can this course help me get a job more easily so I can earn money faster than trying to go it alone?” The answer – a resounding “YES!”

Most tour directors earn back the cost of the course in two weeks of touring!

Here are some things to consider.

Independent Contractor:

As an independent contractor, you have control over how many companies you decide to work for, and how often you work. You are paid a fee in the United States and receive a 1099 Form at the end of the year.

The choice you make will be anywhere from full time (250+ days per year), part time (75 – 100 days per year) or seasonal (2 weeks, 1 month or summer vacation). Companies will ask for your availability and try to provide tour offers that fit within your time frame and expertise. You can work for as many companies as you wish; the choice is yours! 

Employee:

As an employee you usually cannot work for other tour companies except during the off-season.

You will receive a salary and employee benefits that may include sick time, workers’ compensation, and other extras such as an Employee Assistance Plan (EAP) for wellbeing, yearly meetings and training or shadow tours. All based on performance.

You have the flexibility to work different peak seasons. Fill your schedule leading student tours in the spring, multi-generational family tours in the summer and be cruising on international waterways in the fall or winter.

If you want more time at home with your friends and family, or have another job, you could do local city tours, walking food tours, a couple of multi-day tours…the possibilities are endless!

Many people wonder if tour director and a tour guide are the same; the answer is no.

A Tour Director is responsible for leading a group 2 – 14 days or longer with the same guests.

The Tour Guide usually spends a few hours a day with a group delivering more detailed local storytelling commentary. The tour guides normally live in or near the city they are guiding. You could also be referred to as a Step-on-guide.

The Tour Director can be called several different names depending on the tour company. They may be called a Tour Manager, Tour Leader, Travel Leader, Travel Director, Course Leader, Adventure Guide, CEO (Chief Experience Officer), and a few companies still use the term Tour Escort. The job is the same whatever the title.

The Tour Operator employs the tour director or tour guide.

Tour Directors are able to balance their careers and their personal lives in a manner that few other jobs afford.

One of the attractive features about tour guiding and tour directing, is that it may actually complement your existing profession and become an integrated career. At ITMI we have found that over the years, many of our graduate have actually preferred to work on a part-time basis.

Which means you can work with a tour when your schedule permits, such as weekends or summer vacations. There are part-time gigs, full-time, seasonal – you name it. You’ll find no shortage of opportunities.

Don’t forget you can choose your assignments based on your interests: If you’re a history buff, love architecture, walking tours, wine and food, motorcycles, sports, agriculture the list is endless. With so many travelers desiring so many different types of niche and specialized tours, you will find an opening that will suits you to a tee.

We train Tour Guides and Tour Directors all over the world. Each culture has their own distinct set of rules to live by. We strongly believe that travel is the passport to peace in the world. By expanding our understanding and embracing the differences that make each person special, we can bring kindness and acceptance wherever we go.

We know that the connection you share with your fellow students provides the basis for life-long friendships. Additionally, in order to provide you with individualized attention, our maximum class size is 14. 

WHY ITMI?

WHY ITMI?

ITMI knows that hands-on training and in-person learning from leading industry experts are the top reasons behind our students’ success.

You can go through our training modules from the comfort of your home. We’ve perfected these courses to be interactive and dynamic. Far from your typical online course!

Your training instructors are all active tour directors and guides and will be your coaches and mentors throughout your training, both online and in-person.

ITMI Certified Tour Guides and Tour Directors generally see a return on their investment in just one 14-day tour.

We leverage long standing relationships. Many leading tour operators only hire ITMI graduates because they know our courses provide the best training in the industry. 

We guide you through a process and help you finesse your resume and cover letter and create an intro video that wows! 

ITMI Certified Tour Guides and Tour Directors generally see a return on their investment in just one 14-day tour.

ITMI knows that hands-on training and in-person learning from leading industry experts are the top reasons behind our students’ success.

WHAT HIRING MANAGERS HAVE TO SAY ...

I had explicit instructions from my company that when I received a resume from someone who graduated from ITMI, they were immediately interviewed. That’s 100% true, if they come from ITMI you give them an interview. Resumes from ITMI graduates always moved to the number 1 position.
MOLLY
Tour Operator | Recruiter
I remember interviewing a wonderful woman who trained at ITMI, she was stellar and had wonderful domestic experience but her goal was to work with us internationally. I was so impressed by how she conveyed what she learned at ITMI to show how she could be an asset to our team, and we learned so much from her.
TARA
Tour Operator | Recruiter Ricke Steves
We hire most of our tour directors from ITMI. I love the training and the way that their resumes are put together. I’m a big fan of ITMI and hope you have more graduates so I can hire more tour directors!
JEAN
Tour Operator | Recruiter
What I like most about ITM and their candidates is the network, the community they have built. I get excited to see new classes graduate because I know they are about to be welcomed into a great organization and that they have had this amazing training before they come to us to be hired.
JORDAN
Tour Operator | Recruiter Onward
We love coming to ITMI for our hiring needs because this is how we get great Tour Managers to travel the world for us and we really like that our experienced Tour Managers that are ITMI graduates, come back to mentor the new graduates each year.
MEGAN
Tour Operator | Recruiter Collette
What really sets ITMI graduates apart are two things. First is the vetting that ITMI does initially during the interview process. They do not accept everyone and I think people incorrectly assume that they do. Second is the rigorous training process They are simply a step above everyone else. That’s why we hire ITMI graduates.
JEREMY
Tour Operator | Recruiter Holiday Vacations

WHAT OUR STUDENTS HAVE TO SAY ...

What I like most about ITM and their candidates is the network, the community they have built. I get excited to see new classes graduate because I know they are about to be welcomed into a great organization and that they have had this amazing training before they come to us to be hired.
JORDAN
Tour Operator | Recruiter Onward
We love coming to ITMI for our hiring needs because this is how we get great Tour Managers to travel the world for us and we really like that our experienced Tour Managers that are ITMI graduates, come back to mentor the new graduates each year.
MEGAN
Tour Operator | Recruiter Collette
What really sets ITMI graduates apart are two things. First is the vetting that ITMI does initially during the interview process. They do not accept everyone and I think people incorrectly assume that they do. Second is the rigorous training process They are simply a step above everyone else. That’s why we hire ITMI graduates.
JEREMY
Tour Operator | Recruiter Holiday Vacations

WHY ITMI?

PROVEN TRACK RECORD FOR OVER 40 YEARS

ITMI knows that hands-on training and in-person learning from leading industry experts are the top reasons behind our students’ success.

RELATIONSHIPS

Tour Operators around the world recognize the extraordinary value of an ITMI graduate.  Our long-standing relationships with companies of all sizes and interests, help get you placed as quickly as possible so that you can stop dreaming about traveling to exotic destinations, and finally start living your dream.

WE HELP GET YOU HIRED!

Many leading tour operators only hire ITMI graduates because our courses provide the best hands-on experience and training in the industry. 

MAKING DREAMS A REALITY 

For 46 years our certified Tour Guides and Tour Directors have traveled the world, impacting thousands of lives in profound and unexpected ways. Most would say that they wish they had discovered ITMI a long time ago. That going through the Tour Guide and Tour Director Training Programs was a life-changing decision!

YOU LEARN FROM EXPERTS

Your training instructors are all active tour directors and guides and will be your coaches and mentors throughout your training, both online and in-person.

AN INCREDIBLE RETURN ON INVESTMENT

ITMI Certified Tour Guides and Tour Directors generally see a return on their investment in just one 14-day tour.

In 2022, 100% of our Tour Director Graduates were hired, sometimes before the in-person training was finished.

ALL INCLUSIVE PRICING

Our prices include online training (Tour Guide and Tour Director) and in-person training costs, inclusive of hotels, breakfasts, a welcome reception and three days of on-coach practical training (In-Person Tour Director Training).

THE ITMI COMMUNITY

As a graduate of ITMI, you become part of the world’s largest network of professional tour guides and directors, industry partners and operators. 

READY FOR THE BIGGEST ADVENTURE OF YOUR LIFE?

A fulfilling life of excitement and wonder is just one decision away. Like so many others who took that first step, this really could be what you’ve been looking for.

Discover

YOUR JOURNEY

AS AN INTERNATIONAL TOUR DIRECTOR

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