By Michael Soncina, ITMI Alumni & Tour Director
What better way to experience the iconic American Southwest than a road trip through Arizona—a land of cowboys, cacti, stunning landscapes, and rich cultural history? As a tour director, I’ve explored destinations around the world, but there’s something extra special about discovering the magic in your own backyard—and sharing it with others.
This particular adventure started in Las Vegas, a bustling gateway city that attracts millions of visitors each year. Beyond the flashing lights and slot machines, Vegas makes a perfect hub for travelers setting out to explore Route 66 and the natural wonders that Arizona has to offer.
Hoover Dam: A Must-See Marvel
Our first stop was the Hoover Dam—an awe-inspiring feat of engineering. I’ll admit I wasn’t overly excited about this visit at first, but as a tour director, I always remind myself that every site holds hidden stories worth discovering. Standing there, overlooking the dam and the mighty Colorado River, I felt a renewed appreciation for human ingenuity. This is exactly the kind of insight and sense of wonder we aim to pass on to guests.
Cruising Route 66: History & Nostalgia
Jumping on historic Route 66 was a highlight. We stopped in Kingman, Arizona, where lunch at Mr. D’z Route 66 Diner—famous for its homemade root beer—was a treat. Across the street, the Kingman Visitor’s Center & Route 66 Museum brought the history of the highway to life, showcasing vintage cars and fascinating stories of America’s road trip heyday. This is the type of off-the-beaten-path experience that makes a trip memorable, especially for group travelers seeking authenticity.
Flagstaff: A Perfect Base
We made our base in Flagstaff, a lively town with youthful energy thanks to Northern Arizona University. I was blown away by the local craft beer scene—my personal favorites were Mother Road’s IPA and creative brews at Dark Sky Brewing. As a tour director, I couldn’t help but think about how these small local touches make a tour feel intimate and special.
Nature’s Masterpieces: Grand Canyon & Beyond
Of course, no Arizona trip is complete without marveling at the Grand Canyon. But beyond this iconic destination, we ventured to places like the Petrified Forest, Red Rock National Park, and Wupatki National Monument—each with its own breathtaking landscapes and deep history. A real surprise was visiting Sunset Crater Volcanic Park, where American astronauts once trained for the moon landing!
We also did a thrilling jeep tour in Sedona—a must for any adventurous group. My tip: skip the typical pink jeeps and opt for a rugged red one with a local cowboy guide for a more authentic feel. And foodies, don’t miss Sedona’s Barking Frog Grille—their cactus fries are a revelation!
Standing on a Corner in Winslow, Arizona
We made the requisite stop in Winslow, Arizona, for any Eagles fans to “stand on the corner.” While the site was a bit kitschy, these quirky moments often become the most talked-about stories back on the coach.
Connecting with Locals
One of my favorite memories wasn’t even from a famous landmark. It was while visiting Ray’s Barber Shop in Flagstaff that I chatted with a local named John about life, travel, and family. It reminded me that travel is as much about people as it is about places—a principle every great tour director knows well.
Why Arizona Belongs on Your Travel List
Arizona offers something for every traveler—stunning vistas, fascinating history, delicious food, and warm hospitality. Whether you’re dreaming of becoming a tour director or planning your own group adventure, this state is packed with opportunities to create transformative experiences.
Your Next Step
Feeling inspired? ITMI’s training programs can help you turn your passion for travel into a career—just like I did. Join a global community of tour directors who get to live their dream and share the magic of travel every day.