Welcome to ITMI

Since 1976 the International Tour Management Institute (ITMI) have been helping people realise their dreams of exploring the world by becoming Professional Tour Guides, Directors, Managers.

We actively look for individuals who desire to make a positive impact by sharing their passion for travel and building bridges of understanding around the globe.

As a travel professional you have a unique opportunity to become an‘ Ambassadors of Goodwill’, who will demonstrate respect for other cultures, traditions and the environment. By becoming their travel leader, you will help connect people of all ages and nationalities to create memories that will enrich lives, inspire connection, all the while having fun and making a living doing it.

We invite you now to continue your exploration to discover more about the adventurous world of a career in travel.

Hundreds of Travel and Tour Companies all Around the World Hire
ITMI Certified Tour Guides and Tour Directors

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The Industry Leader for Tour Guide Training and Tour Director Certification

At the International Tour Management Institute (ITMI), we help people realize their travel dreams by turning their passion for travel, learning, and teaching into a fulfilling career as a Tour Guide, Tour Director and Tour Manager. 

ITMI has been conducting tour guide training and tour director certification since 1976. We were the first American school designed specifically to training tour guides and  certifying tours directors. 

Since its inception, ITMI has proudly certified and graduated over 8,000 students from around the world with a 92% graduate job placement rate.  

Many tour operators will only hire ITMI graduates because they recognize that our tour guides and tour directors have the highest quality, hands-on training in the industry. 

Meet Some of Our Tour Guide Training Graduates and Certified Tour Directors

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  • Proven tour guide training curriculum providing the leading edge advantage in the travel industry.

  • Mentoring and coaching from active tour director & tour guide professionals.

  • Classroom preparation with real-world scenarios, storytelling, mapping and tour research.

  • Hands-on learning method & re-creation of an actual tour experience on a motorcoach.

  • Training on the latest technology and apps to make your job efficient and effective.

  • Focus on building community with your fellow classmates.

Career Connections

  • Your success is our success; therefore, helping you reach your personal and professional goals is our priority.

  • We help you accomplish your goals so you can get your dream job.

  • Through our partnerships with over 700 tour operators, we know how to get you started, whether you’re interested in adventure, student, intergenerational, faith-based, cultural food & wine, eco, motorcycling tours and so much more.

  • Join us for ITMI’s Annual Symposium at NTA featuring education, networking and in-person job interviews.

Community Outreach

  • As tour directors and tour guides, you make a difference as stewards of the environment and by giving back to your local community.

  • Many of our alumni generate awareness of issues affecting our global community.

  • We are proud of what ITMI alumni are doing around the world to give back and create a sustainable world for current and future generations to enjoy.


  • Your travel community begins in the classroom and will continually grow.

  • After graduation, you are welcomed into the largest network of tour directors and tour guides living and working on all seven continents.

  • As an alumni, you are invited to join our private Facebook group, an on-line community where you will find job leads, news, upcoming events, meet fellow alumni in your local area and around the world, receive immediate help when challenges arise or simply meet up.

  • Through this common bond you will enjoy instantaneous friendships to enjoy on or off the road.

Our Programs

ITMI’s reputation is built on 40 years of being the leader in the Tour & Travel Industry. We are proud that ITMI is a trusted brand. Tour companies, motorcoach companies and travel leaders look to ITMI for our ability to provide the most comprehensive tour guide training curriculum and field experience in the travel industry. 

ITMI Tour Guide Training and Tour Director Certification Programs

The ITMI Tour Director & Guide Certification Program is the most comprehensive tour guide training curriculum and field experience available in the travel industry.  The course gives you the credentials to start your travel career. Classes have been held in these locations: San Francisco, Boston, Washington D.C. and Vancouver. Whether you are new to travel or are an already established guide or travel director, come be a part of the world’s largest community of tour directors & guides that will help open doors to another level of touring.