What is a Tour Director or Travel Leader?

In what ways is the role different from a Tour Guide?

Tour Director

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Tour Guide

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

“I Wish I’d Know About This Sooner” is the phrase we hear most often! This role isn’t one that we hear about much, yet we’re told by many of our graduates that it’s the most rewarding job they’ve ever had.

So, what exactly does a Tour Director DO?

A Tour Director is essentially a project manager “on the road”.  They wear many hats and confirm details for the trip (hotels, meals, transportation); they provide entertaining interaction to create a fun, memorable trip for their guests and they share their love of the areas they travel through.

A Tour Director most often leads groups of people on multi-day tours to a geographical location either domestically or abroad. They can travel on different modes of transportation (motorcoaches, boats, trains). At times they work with Tour Guides who give specialized commentary in specific cities, and they give general commentary themselves. Generally, their guests remain with them for a set duration of time, but occasionally, “modular trips” have guests that leave or join over the course of a trip.

The Tour Director can go by many names: Travel Director, Group Leader, Adventure Guide and Course Leader, but it’s all the same role, with the specific requirements defined by the company and brand you represent.

Who are ITMI and what do we do?

For 46 years, ITMI (The International Tour Management Institute) have been leading the way with state of the art training for both Tour Directors and Tour Guides. 

ITMI was built on two guiding principles.

1. Our instructors are active tour director and are the best of the best.

2. We work hard to give our students the tools to find employment within the industry.

Add Your Heading Text Here

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

What types of jobs are available for Tour Directors?

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

We’ve put together an e-book to help you understand the types of jobs you can do with an ITMI Tour Director Certification.

It doesn’t matter whether you want to travel abroad or want stay closer to home because of family commitments; if you’re retired and think you’re too old or if you’re just looking for a side hustle – there’s something for everyone.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Stay in the Loop!

Our newsletter keeps you up to date with the latest happenings in the industry; our upcoming trainings and even special offers. We never share your information and only email you when we have something of value for YOU!