iPhone Travel App Developer Taps Professional Tour Guides to Produce
Multimedia and Augmented Reality Tours
International Tour Management Institute and MyTourGuide.com
Form Partnership
Professional Tour Guides Provide MyTourGuide.com with Unlimited Access
to
Insights About Destinations and Attractions from Around the World
San Francisco, California & Bedford, New Hampshire, March 16, 2010 -
International Tour Management Institute (ITMI), America's premier training program for tour guides and tour directors and
MyTourGuide.com a newly formed division of TravelBrains, an award-winning publisher of destination-based travel books and
multimedia programs, announce the formation of a unique partnership. Leveraging the knowledge and expertise of the more
than 6,000 professional tour guides who have graduated from ITMI, MyTourGuide.com will begin to distribute downloadable
iPhone audio and multimedia travel apps in April 2010.
"Recognizing the explosive demand for special interest iPhone applications, I believe that the expertise of ITMI's tour
guides, will allow us to provide an unlimited supply of new and exciting content for consumers who seek instant access to a
plethora of information about the places they visit," said Paul Davis, CEO of MyTourGuide.com. "Using these apps is like
having a virtual tour guide right in your hand."
Ted Bravos, CEO of ITMI notes: "The partnership with MyTourGuide.com offers a tremendous opportunity for our graduates to
showcase the vast knowledge and expertise they have acquired during the course of their careers. Developing content for
iPhone apps allows them to capture the passion and excitement of their experiences and translate them into entertaining and
memorable programs for consumers."
Because MyTourGuide.com is an open platform, it offers a unique ability to deliver a wide variety of content that appeals
to an increasingly diverse customer base. "Working with ITMI ensures that we will always have access to exceptional
storytellers who can describe travel destinations from numerous perspectives," Paul Davis added.
For more information about ITMI or MyTourGuide.com contact Joan Keddell at (415) 957-9489, email
travel@itmisf.com , visit ITMI's website
www.itmitourtraining.com
or contact Paul Davis, 603-471-0127
pcdavis@travelbrains.com
www.mytourguide.com.
